The Branson Board of Aldermen has given final approval to the Gretna Road and Town & Country Drive Tax Increment Financing (TIF) Development Plan. The decision clears the way for a major economic development initiative in Branson.
The approved plan involves an estimated $400 million investment and covers 136 acres. The project is set to include a range of features such as 260 new residential units, a sports entertainment complex, a historical tourist attraction, a sporting goods store, a 200-room hotel, tourist cabins, restaurants, and retail spaces. In addition to private investments, the city will also move forward with plans for an indoor sports facility aimed at increasing year-round visitation and supporting local tourism.
Mayor Larry Milton commented on the significance of the development: “This development is a major win for the Branson community. At its core, this project is about strengthening Branson for the people who call it home. By adding housing, creating family-friendly attractions, and building spaces that bring our community together, the Gretna Road and Town & Country development ensures that the benefits of growth are felt by residents first while also welcoming new visitors to experience what makes Branson so special.”
City Administrator Cathy Stepp added: “This project represents more than just a development plan, it’s a commitment to accelerating Branson’s future growth and development. This development project is reflective of the opportunity of what Branson has to offer and our continued positive vision for future success and growth in bringing new housing options, enhancing quality of life for residents, creating year-round economic stability, and elevating Branson as a must-visit destination for families, athletes, and visitors alike.”
The TIF Plan uses a “pay-as-you-go” model where reimbursement for eligible costs only happens after completion of construction and generation of tax revenue. This approach is designed to prevent financial risk to both the city government and taxpayers while encouraging private sector investment in sustainable ways.
